Respitality has a new look!
In 2018, we decided that we wanted to better articulate the Respitality brand to support the growth and impact of the service so that even more unpaid carers across Scotland can benefit – this includes encouraging more hospitality and tourism businesses to support the initiative, and more carer organisations to get involved & become delivery partners.
The new brand has been informed by research with hospitality and tourism representatives, carer organisations and unpaid carers who have already benefited from Respitality. The research provided very positive and constructive feedback from all those who took part – particularly about how vital and rewarding the initiative is for unpaid carers, carer organisations and the businesses that support the break. It also highlighted opportunities to increase the impact of Respitality through clearer articulation of the Respitality brand.
Why is Respitality needed?
- Caring for someone else, even those you love, can be mentally and physically tiring.
- Breaks from routine are vital for unpaid carers’ mental and physical health.
- Due to financial and care concerns, and limited time to even think about organising a break, unpaid carers need help from a range of experts to access a break that is right for them.
- This can be achieved by connecting carers organisations in Scotland with tourism, hospitality and leisure businesses.
The ultimate aim of Respitality is to provide a short vital break from routine for all unpaid carers in Scotland (of all ages) when they need it most.
How the vision will be achieved by connecting carer organisations with hospitality, tourism and leisure businesses in Scotland to provide unpaid carers of all ages across Scotland with a vital break from routine when they need it most.
The heart and soul of Respitality:
- Human – down to earth, caring, innovative, solid and dependable, and full of integrity and pride. This is the hospitality that Scotland is renowned for the world over. Makes a real and visible difference to people’s lives.
- Enduring – life affirming kindness that lasts a lifetime for service users as well as the supporting businesses and their staff.
- Spark – it is energising and fun for all involved.
- Scottish – based in Scotland for people in Scotland.
These are Respitality’s core values, reflected in everything that initiative does and through the actions of all those involved – from staff and carer organisations to supporting businesses:
Warmth and kindness
- Supporting businesses can see it makes a real difference to people’s lives
- Reflects the hospitality and warmth of welcome for which Scotland is renowned the world over
- Many businesses can help to provide unpaid carers with a vital short break from routine
- The short breaks from routine provided are energising and fun for unpaid carers
- Seeing the difference it makes to the unpaid carers, makes it an enjoyable and rewarding experience for the businesses and staff supporting the breaks (“the ripple effect”).
- It’s life affirming for many of those involved – whether it’s the carers themselves or the businesses and staff
- Delivered by carer organisations who understand the needs of unpaid carers
- Responsive to carers’ needs for a break from routine
- Continually improving and learning
- Pioneering in Scotland
- Enforcing and reflecting best practice in tourism/leisure and supporting unpaid carers
- Understands and reflects the professional needs of tourism/leisure/hospitality businesses
- Working together with carer organisations and hospitality/tourism/leisure businesses to make the breaks possible and ensure they meet the needs of the unpaid carers
- Treats all stakeholders, including unpaid carers and their families, with honesty and respect
- Offers short breaks tailored to the needs of the unpaid carers
- Everyone knows someone who is an unpaid carer and we all could become an unpaid carer one day
- Many people can understand the need for a break from the routine of caring
- Respitality is for unpaid carers in Scotland
- It is coordinated and delivered by organisations who regularly work with carers in Scotland working in partnership with tourism, hospitality and leisure businesses in Scotland.
- Who we are and what we do
- That people, communities and businesses caring for one another is at the heart of our work
- The broad variety of breaks that Respitality provides for unpaid carers
- The spark and energy that people tell us Respitality gives to unpaid carers and those who make the Respitality breaks possible
- That we are based in Scotland
The icons at each end of the logo represents unpaid carers and our business partners. We designed the icons to reflect that Respitality is open to all unpaid carers (of all ages, genders, backgrounds etc). The flowing icons reflect the variety of breaks that businesses donate to us. The icons flowing back and forward indicate the mutual benefits to each stakeholder, for example improved health and wellbeing for unpaid carers and the feel good factor that businesses get from contributing to their community. We have also included some Scottish icons to reflect our Scottish identity.